Tyra Banks, celebrated TV host and creator of America’s Next Top Model, along with the games publishers CBS Interactive and Ace and King Productions, toasted the release of the new America’s Next Top Model Mobile Game. The glamorous event was held at the historic Avalon Hollywood. Attendees, including stars of film, television, fashion, and sports, got an exclusive look at the new game during an unforgettable night of fun, food, and, of course, fashion.
This mobile experience allows fans to develop their unique look, personality and fashion sense as they fight to the top of the fashion world. Aspiring models explore the fully 3D world, visiting the Planet Fierce Salon, shopping Next Level Fierce Finds and updating their photos at Glam-Light Studios to adjust their look, nail auditions, and book runways from LA to Paris. And it goes much deeper than that, players make friends and frenemies, interacting with roommates, agents, publicists, models and more along the way. Tyra's vision and message that created ANTM are reflected in every element of the experience, right down to the character customization developed with feedback from LBGTQ leaders to ensure inclusiveness in every corner of the digital world.